There are several universities such as Yonsei Univ., Ehwa Univ., Hongik Univ. and Sogang Univ.. It holds numerous bars, restaurants, cinemas and shopping areas that cater mainly to a young crowd.

It feels more like a small college town. Because of the student population, it is also a great area to live with inexpensive restaurants, bars, and places for a night out.

Its neighborhood has small shops, cafes and restaurants, so it allows people who live here to have a in relatively low cost of living, including housing rent.

Near Konkuk University, there are department stores, large shopping malls and movie theaters as well as restaurants and bars, making it an area with high visits by residents from surrounding areas. Sejong University is located nearby.

Daehangno is located near Sungkyunkwan Univ. and it is famous for its many restaurants, concert halls and shopping malls. There are many street performances and festivals, so it's a vibrant area as well.

Chung-Ang University and Soongsil University are located nearby. People usually use Sangdo Stn., Soongsil Univ. Stn. (Line 7), and Heukseok Stn. (Line 9). As many apartment complexes are located, it is a quieter area than a busy street.