There are several universities such as Yonsei Univ., Ehwa Univ., Hongik Univ. and Sogang Univ.. It holds numerous bars, restaurants, cinemas and shopping areas that cater mainly to a young crowd.

It feels more like a small college town. Because of the student population, it is also a great area to live with inexpensive restaurants, bars, and places for a night out.

Its neighborhood has small shops, cafes and restaurants, so it allows people who live here to have a in relatively low cost of living, including housing rent.